Voxie gives Tommy's Express the SMS infrastructure that works the way your franchise model does, with corporate control, local execution, and TommyClub member growth at every location.
Not retrofitted. Not a DTC tool with franchise features bolted on. Built from the ground up for how multi-location brands actually operate.
From QSR to home services to membership brands, built for the franchise model, not adapted to it.
99% likelihood to recommend. NPS 100. Reviewed by franchise operators, not DTC marketers.
No 6-month onboarding. No waiting for your implementation queue. Live in weeks.
A DTC brand has one account, one audience, and one marketing team. A franchise brand has 260 locations, 260 owners, and a corporate team that needs to control the message without micromanaging every send. No amount of configuration in a DTC tool fixes that, because the gap is structural.
Attentive, Klaviyo, and Braze are exceptional tools for e-commerce. They were not designed for a brand where a franchisee in Dayton needs to run a local promotion without going off-brand, or where corporate needs to push a national campaign that lands from each location's own number.
Voxie was. Every feature, from the franchise hub to location-level analytics, corporate override, local number texting, and compliance management, exists because a franchise brand asked for it.
Based on how leading car wash membership brands are using SMS today.
Attentive, Klaviyo, and similar platforms are built for DTC brands with one account and one audience. Franchise brands need location-level segmentation, franchisee controls, and compliance baked in, not bolted on.
Location owners want to drive wash volume in their market. Without a corporate-controlled local tool, they go rogue or do nothing.
The moment after a single-wash purchase is the highest-intent window for TommyClub conversion. Email misses it. SMS doesn't.
Members who stop scanning get no outreach. By the time you notice, the cancellation is already done.
Corporate controls what goes out. Locations see their own performance.
Members get messages timed to their actual wash behavior, not a batch schedule.
Single-wash customers receive an automated SMS offer within 2 hours of exit: "Your first month of TommyClub is on us." No staff involvement required.
Members who haven't scanned in 14+ days get a personalized nudge from the local location. Seasonal hooks, not generic blasts.
Lapsed members at 45 days of inactivity receive a reactivation offer before the churn decision is permanent. Automated, segmented, tracked.
Corporate pre-approves seasonal templates. Location owners deploy from the approved library. No rogue campaigns, no compliance risk.
Every message in the TommyClub lifecycle, as it appears on their phone. Press play to watch the sequence unfold.
Franchisees Stay On Brand.
Based on your numbers. Adjust any assumption and see the impact in real time.
We haven't run your numbers yet because we haven't had the conversation. What's below is built on industry benchmarks for express car wash membership brands at your scale. Every assumption is labeled and adjustable. The point isn't to show you a polished projection. It's to give you a tool to stress-test it with your own data in the room. Drop in your actual member count and conversion rate and the model updates in real time.
These are your numbers, not ours. Every assumption is adjustable. We built this so you can stress-test it in the room, not so we can hand you a polished slide.
Inspire Brands runs SMS across a multi-brand portfolio spanning thousands of locations. Voxie's franchise infrastructure handled the deployment without disrupting existing marketing operations.
"Voxie's efficient onboarding made it easy for us to navigate SMS marketing and demonstrates how well they know our industry."
Ryan Dickerson, Manager of Technology Sourcing and Partnerships, Inspire Brands
Edible Arrangements built a national SMS program driving measurable revenue lift across hundreds of franchise locations. Voxie became their strategic SMS growth partner, not just a platform vendor.
"Partnering with Voxie has transformed the way we approach SMS marketing. Their strategic guidance and deep understanding of the franchise space helped us drive real results, including a 300% ROAS. Voxie has become an essential growth partner for Edible Arrangements."
Somia Fariad Silber, CEO, Edible Arrangements
Arby's built a national SMS subscriber base from scratch in under 90 days using Voxie. Jersey Mike's layered local personalization on top of national campaigns and saw redemption rates increase 60x over generic shortcode blasts.
"After working with a large and established legacy provider for years, we made the decision to switch to Voxie, and it has been one of the best decisions we have made for our franchisees. I firmly believe they are on their way to becoming the gold standard for technology partnerships in the franchisee space."
Manager of Technology Sourcing and Partnerships, Multi-Franchise Restaurant Group (G2 Verified Review)
Verified reviews on G2. View full profile at g2.com/products/voxie
Structured as a pilot with a clear path to full rollout.
Pilot pricing is credited toward the full agreement. The membership conversion sequences built in the pilot deploy across every location that joins.
30 minutes with Maxwell and Kyle to scope TommyClub integration and pilot structure.
TommyClub data connection live, membership conversion sequences configured, franchisee dashboard enabled.
First locations running automated TommyClub conversion campaigns. Results tracked before any network-wide commitment.
Every single-wash customer who leaves without joining TommyClub is recurring revenue that drives off the lot. Voxie captures it in 30 days. Let's talk before you sign anything.
maxwell.maser@voxiechat.com