Attentive Was Built for E-Commerce. Tommy's Express Car Wash Was Built for Franchises.
Voxie gives Tommy's Express the SMS infrastructure that works the way your franchise model does, with corporate control, local execution, and Tommy's Express Car Wash member growth at every location.
The Only SMS Platform Built Exclusively for Franchise Brands.
Not retrofitted. Not a DTC tool with franchise features bolted on. Built from the ground up for how multi-location brands actually operate.
From QSR to home services to membership brands, built for the franchise model, not adapted to it.
99% likelihood to recommend. NPS 100. Reviewed by franchise operators, not DTC marketers.
No 6-month onboarding. No waiting for your implementation queue. Live in weeks.
Why Franchise Brands Are Different
A DTC brand has one account, one audience, and one marketing team. A franchise brand has 260 locations, 260 owners, and a corporate team that needs to control the message without micromanaging every send. No amount of configuration in a DTC tool fixes that, because the gap is structural.
Attentive, Klaviyo, and Braze are exceptional tools for e-commerce. They were not designed for a brand where a franchisee in Dayton needs to run a local promotion without going off-brand, or where corporate needs to push a national campaign that lands from each location's own number.
Voxie was. Every feature, from the franchise hub to location-level analytics, corporate override, local number texting, and compliance management, exists because a franchise brand asked for it.
- Large DTC subscriber list management
- High-volume e-commerce campaigns
- Shopify and DTC platform integrations
- Location-level segmentation and franchisee controls
- Corporate push with local execution from each location
- Compliance and consent managed at the platform level, not by your team
What We See in the Market.
Based on how leading car wash membership brands are using SMS today.
General SMS tools don't understand the franchise model
Attentive, Klaviyo, and similar platforms are built for DTC brands with one account and one audience. Franchise brands need location-level segmentation, franchisee controls, and compliance baked in, not bolted on.
No local marketing tools for franchisees
Location owners want to drive wash volume in their market. Without a corporate-controlled local tool, they go rogue or do nothing.
Membership conversion happens at exit, not in an email
The moment after a single-wash purchase is the highest-intent window for Tommy's Express Car Wash conversion. Email misses it. SMS doesn't.
Churn happens quietly, with no automated intervention
Members who stop scanning get no outreach. By the time you notice, the cancellation is already done.
How Voxie Solves It.
Corporate controls what goes out. Locations see their own performance.
Members get messages timed to their actual wash behavior, not a batch schedule.
Membership Conversion
The moment a single-wash transaction closes, Voxie fires an automated SMS to that member within minutes, before they leave the lot. Personalized with their name, the local Holland location, and a direct TommyClub activation link. No staff involvement, no delay.
Frequency Campaigns
Members who haven't scanned in 14+ days get a personalized check-in from the local location, not a generic blast. Messages reference their membership tier, the local address, and a seasonal hook relevant to that market. Feels like it came from the owner, not a platform.
Win-Back
At 45 days of inactivity, Voxie automatically fires a reactivation offer personalized to that member's lapsed plan. Half-off first month back, local location name, direct reactivation link. Sent before the churn decision becomes permanent.
Local Franchisee Marketing
Corporate pre-approves seasonal templates, grand openings, weather events, local promotions. Location owners select from the approved library and deploy with one click. They never touch the copy. Corporate sees every send before it goes.
Corporate Controls
- Message templates
- Send windows
- Brand voice rules
- Compliance management
- Campaign approval
Franchisee Access
- Select from pre-approved campaigns
- See location-level performance
- Send within approved windows
- No ability to modify copy
What the Member Experiences.
Every message in the Tommy's Express Car Wash lifecycle, as it appears on their phone. Press play to watch the sequence unfold.
Corporate Sets the Rules.
Franchisees Stay On Brand.
Your ROI at a Glance.
Based on your numbers. Adjust any assumption and see the impact in real time.
We haven't run your numbers yet because we haven't had the conversation. What's below is built on industry benchmarks for express car wash membership brands at your scale. Every assumption is labeled and adjustable. The point isn't to show you a polished projection. It's to give you a tool to stress-test it with your own data in the room. Drop in your actual member count and conversion rate and the model updates in real time.
Assumptions
Projected Impact
These are your numbers, not ours. Every assumption is adjustable. We built this so you can stress-test it in the room, not so we can hand you a polished slide.
Franchise Brands Already Doing This.
Inspire Brands runs SMS across a multi-brand portfolio spanning thousands of locations. Voxie's franchise infrastructure handled the deployment without disrupting existing marketing operations.
"Voxie's efficient onboarding made it easy for us to navigate SMS marketing and demonstrates how well they know our industry."
Ryan Dickerson, Manager of Technology Sourcing and Partnerships, Inspire Brands
Edible Arrangements built a national SMS program driving measurable revenue lift across hundreds of franchise locations. Voxie became their strategic SMS growth partner, not just a platform vendor.
"Partnering with Voxie has transformed the way we approach SMS marketing. Their strategic guidance and deep understanding of the franchise space helped us drive real results, including a 300% ROAS. Voxie has become an essential growth partner for Edible Arrangements."
Somia Fariad Silber, CEO, Edible Arrangements
Arby's built a national SMS subscriber base from scratch in under 90 days using Voxie. Jersey Mike's layered local personalization on top of national campaigns and saw redemption rates increase 60x over generic shortcode blasts.
"After working with a large and established legacy provider for years, we made the decision to switch to Voxie, and it has been one of the best decisions we have made for our franchisees. I firmly believe they are on their way to becoming the gold standard for technology partnerships in the franchisee space."
Manager of Technology Sourcing and Partnerships, Multi-Franchise Restaurant Group (G2 Verified Review)
Verified reviews on G2. View full profile at g2.com/products/voxie
What Happens Next.
Working Session
This Week30 minutes with Maxwell and Kyle to scope Tommy's Express Car Wash integration and pilot structure.
Build
Weeks 2–4Tommy's Express Car Wash data connection live, membership conversion sequences configured, franchisee dashboard enabled.
Pilot Live
Day 30First locations running automated Tommy's Express Car Wash conversion campaigns. Results tracked before any network-wide commitment.
Every single-wash customer who leaves without joining Tommy's Express Car Wash is recurring revenue that drives off the lot. Voxie captures it in 30 days. Let's talk before you sign anything.
maxwell.maser@voxiechat.com